Geo-fencing will soon be announcing its new best friend: ‘mobile coupons’. The American retailing company Target introduced the first mobile scannable coupon utility. This opens doors for innovative marketing solutions. Imagine this… It is lunch time and you are getting hungry. Based on time, one might think people are getting hungry and will soon be looking for a lunch room. An app – which is running on your mobile phone in the background and constantly is aware of your location – sends an alert. It mentions that you might want something to eat at the suggested lunch room. Seconds later, you receive a coupon Target style. In the lunch room at the counter you pay the cashier for your sandwich. Once the bar code is scanned you receive a discount and are one satisfied customer!