Locative media should be mobile. Apple has mentioned, in a recent keynote at the introduction of the iPad, that their annual revenue for its mobile devices is almost 16 billion US dollars. That makes Apple the number one manufacturer of Locative Media. The iPhone and the Macbook will be accompanied by a tablet, the iPad. It is not a mobile phone, nor a laptop. It’s a hybrid. The iPad is mobile in a sense that one is able to carry it around in a case, but that’s not really mobile, is it? It’s hybrid in a sense that it is in between the high resolution of a static newspaper and LG’s flexible e-paper mentioned before. It’s the Toyota Prius of new media. A step in the right direction, but just not nearly there.