Geo-fencing will soon be announcing its new best friend: ‘mobile coupons’. The American retailing company Target introduced the first mobile scannable coupon utility. This opens doors for innovative marketing solutions. Imagine this… It is lunch time and you are getting hungry. Based on time, one might think people are getting hungry and will soon be looking for a lunch room. An app – which is running on your mobile phone in the background and constantly is aware of your location – sends an alert. It mentions that you might want something to eat at the suggested lunch room. Seconds later, you receive a coupon Target style. In the lunch room at the counter you pay the cashier for your sandwich. Once the bar code is scanned you receive a discount and are one satisfied customer!

iPhone BuzzAmsterdam is picking up the new Google Buzz social networking tool that was announced last week. Google has linked Buzz to Latitude as well (depending on the privacy settings). This means that people can see where their friends and what they’re doing. It’s interesting that not only your friends are visible, but all Buzz users nearby. This opens a lot of possibilities for creative minds and discussions on the privacy issues!

(Engels)

After the introduction of the iPhone, Apple’s main focus is pointed towards its software. But, their is still room for innovation on its hardware. The virtual keyboard as a concept is really innovative and intuitive, but tapping my fingers on a hard surface isn’t, it’s a brutal business. My fingertips are already forming some hard skin, which in some time will probably brake the iPhone’s surface. That’s exaggerated of course, but my point is that Apple should rethink its hardware interface.

Why should they, in a cumbersome manner, try to make the buttons obsolete? Implementing tactile feedback (haptic feedback) and sound, to mimic the concept of the old fashion buttons, is not the smartest solution. Apple should rethink their answer to the virtual keyboard and start talking to Art Lebedev design team. The ‘new’ in new media is often overrated, because it’s just a remediation of an older medium. Apple does a great job in redefining the ‘new’. Hence, the many features of this phone, which is still the most innovative piece of consumer hardware in the market. To me, it’s a source of inspiration.

(Update 9-4-2009) This video illustrates my point! Introducing SLAP (Silicone ILluminated Active Peripherals) widgets

(Update 28-4-2009) Another video about haptic feedback. It’s still a long way to go! Behold the: Carnegie Mellon morphs ‘pop-up buttons’